Ontrack UAE Blog

Abu Dhabi, UAE: Jotun Paints reported that a SMS based loyalty program implemented with SMSXprez.com ( www.smsxprez.com) has driven sales double to that of retail market growth, in over 10 countries in the MENA region in the last six months. Speaking at “Customer Meet 2007 ” , an event organized for customers of Ontrack Systems (UAE) Limited , Mr. Ashish Vasudev, Trade Manager, Jotun Paints, MENA Region said ” It was team work between our marketing team, our advertising agency and the IT vendor which made this program very successful. We had evaluated number of plans to reach out to painters and other end users who typically are our dealer’s customers and we decided to use SMSXprez as the platform for running a SMS based loyalty program. The program helped us achieve a remarkable increase in sales as well as establish customer loyalty in a big way. We have implemented this software in 10 countries in Middle East and India and I am delighted with the experience. We now have the complete demographics of our users and have been able to create a community of our end users and interact with them. Based on popular demand from our network, we are starting another campaign called Fortune Points which will be announced shortly ”
Speaking on the UAE recruitment market Mr. Oneal Hector D’Cunha , General Manager of First Select UAE said ” The Oil & Gas sector continues to be the dominating sector in the GCC job market followed by construction industry. However inflation and booming salaries in South Asia are posing a serious problem for recruiters and companies. Salaries have been reviewed by several clients of ours, but we are still finding it tough to get the right profiles for our clients”. Commenting on their experience in working with Ontrack , Mr. D’Cunha said ” Ontrack is a very reliable partner for us. We have been able to work very well with them and our web based application for recruitment management which was developed by Ontrack , now has over 200,000 active profiles is growing on a day to day basis and the software has been a great help in our business operations.”

Mr. Ayman B Tamim, Asst Regional Manager of Al Masaood Oil industry Supplies & Service Company. While talking about his experience said “ESS, the system that is developed specially for equipment hire to the Oil & Gas sector has been appreciated by Oil Companies who are our major clients. We have now received requests to productize OSS for distribution of the software to other vendors of the Oil companies and we are very glad to partner with Ontrack for the ongoing development and support of this application”.

Customer Meet 2007 brought customers of Ontrack in UAE in one forum together for a networking session. Several customers spoke about their experience in working in partnership with Ontrack and how it has brought business benefits to their organization.

In a survey conducted by Ontrack at the meet 70 % of respondents believed that e-governance initiatives in the UAE have really benefited the common man. Also 70 % of respondents have already implemented mobile / SMS based software applications linked to their main software systems. Only 30 % of respondents have implemented ERP ( Enterprise Resource Planning ) software like SAP, ORACLE in their business and the balance 70% are using custom made software systems which need replacement. 50 % respondents felt information security was a very critical business issue for them today while the balance 50% do not think it is a very critical issue in their business today. 90 % of respondents stated that ecommerce and internet based transactions are an inherent part of their current and future business.

Speaking on this event Shaik Hamdan , Vice President of Ontrack Systems (UAE) limited said ” This event was an excellent forum for us and our clients to interact and exchange ideas and business opportunities. All our customers who turned up enjoyed the interaction and networking and we will organize this event every year from now on”.

Article from zawya.com
Date – Sep 2, 2007
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